I’m a content strategist and digital marketer who blends the art of storytelling with the science of testing and metrics.

For over a decade, I’ve created content for end-to-end campaigns targeting both B2B and B2C audiences across finance, higher education, healthcare, and global organizations. Although I began my career as a copywriter, my skill set has evolved to include web/UX content, SEO, email marketing, thought leadership, social media, and digital and search ads.

Content is what I live for.

I’m passionate about leveraging data and insights to execute go-to-market strategies. This includes creating multi-channel campaigns that resonate with audiences based on their needs and values. Understanding what motivates an audience and how/where to reach them ensures that my work  drives results. Whether working independently or as part of a collaborative team, I see projects through from ideation through final delivery. 

Take a look at what I've done and feel free to get in touch. 

• M.A., Interdisciplinary Studies 
• Graduate Certificate, Theoretical & Applied Ethics
• B.A., Advertising/Public Relations 
• Professional Certified Marketer, American Marketing Association 

• Writing & editing: AP, APA, Chicago, and MLA
• Design: Adobe Creative Suite, Figma, Miro
• SEO: Google Search Console, Semrush, seoClarity, Ahrefs
• CRM: HubSpot, Marketo
• Analytics: Google Analytics, Adobe Analytics, Tableau
• PR tools: Muck Rack and Cision
• Project management: Jira, Workfront, Confluence, Trello