Good email copy gets to the point, keeps people interested, and actually makes them want to read it. I write emails that do just that — balancing information, clarity, and creativity to make every send count. Here are some examples.

As the lead content strategist and writer for FidBits, I built the editorial calendar and content strategy from the ground up. I worked with stakeholders and SMEs across the firm to develop timely, relevant content, pulling in research to ensure it aligned with what consumers care about most. While primarily a B2C email, I also collaborated with plan sponsors (B2B) to review topics and help them opt in.

FidBits reaches 14M+ participants, 8 times per year, with open rates of 50–55%, consistently exceeding industry and firm benchmarks.

• November 2023 FidBits
  • 51.22% open rate, 44% CTR lift YoY
• May 2023 FidBits
  • 55.68% open rate, 21% CTR lift YoY
• February 2023 FidBits
  • 53.13% open rate, 57% CTR lift YoY

Many people see Fidelity as just a retirement provider, unaware of the tools and resources available for life’s big moments. To bridge this gap, I helped create a strategy for a series of eight emails designed to support individuals through life events such as college planning, marriage/partnership, home buying and selling, and starting a family. 

Collaborating with an art director, I leveraged market research and audience insights to create clear, engaging content tailored to their needs. The emails used lifestyle imagery and conversational, jargon-free language to make complex topics more accessible. 

The general email saw a strong 57% open rate, whereas life event-specific emails drove even higher engagement at 75–85%.

From finance to higher education and healthcare, I create emails that meet audiences where they are — aligning with their needs, values, and decision-making process. I focus on clear, engaging messaging that feels relevant and drives action.