Digital and social copy needs to be engaging, relevant, and built for the way people scroll. Whether it’s a quick post, in-app message, or ad, I write with the platform and audience in mind. 

Here are some examples.

I write for high-net-worth audiences seeking a trusted financial partner to grow and protect their wealth. For branch relocations and new openings, I develop targeted messaging through rich media ad units, driving awareness and appointments. These campaigns highlight key wealth management services, including tax-efficient investing, estate planning, and long-term financial strategies.

Social and DOOH saw directional lift in appointments schedule and landing zone visits. In 2024, media that supported 3 branch relocations (seen below) saw +52-62% lift in appointments scheduled and +186% in landing zone visitors. 

Designed for high-net-worth clients, my work in life insurance and annuities focuses on education and clarity. Annuities can seem complex or carry stigma, so my writing helps simplify their benefits and highlight their role in long-term financial security. For life insurance, I emphasize protection, peace of mind, and affordability, guiding users to the quote tool with messaging that reinforces how quick and easy the process is.

This work spans paid social, native, and display ads, driving engagement and helping consumers take the next step with confidence.

My work includes in-app messaging, Meta, LinkedIn, Reddit, and more, ensuring that the copy fits each platform and audience.  Whether it’s driving engagement or educating consumers, every piece is written with purpose.